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Email marketing platforms are a highly effective strategy for digital marketers. Email marketing is a common technique used by businesses of all kinds to promote engagement, develop connections, and increase sales because of its high ROI and ability to target particular demographics. However, with the variety of alternatives available, choosing the best email marketing platform may seem difficult.
Each email marketing platform has its own set of features, pricing structures, and capabilities designed for various kinds of customers, ranging from small businesses and startups to big brands and experienced marketers.
In this article, we will explore the top email marketing platforms for 2024, outlining each platform’s key features, pros and cons, pricing, and who they are best suited for.
Before reading this article, it is recommended that you first understand what Email Marketing is and its many types, as well as how to get started with it; Learn more here:
Email Marketing (2024): Definition, Types, and Best Tips for Beginners
Best Email Marketing Platforms
| Platforms | Best for | Price |
|---|---|---|
| Mailchimp | Best for large businesses | Start at $13/month |
| Constant Contact | Best for small businesses | Star at $12/month |
| ActiveCampaign | Best for Email marketing automation | Start at $15/month |
| ConverKit | Best for creators and digital marketing monetization | Start at $25/month |
| Brevo MailerLite | Best for small businesses with limited budget | Both Start at 9/month |
| Aweber | best for simple, effective email marketing | Start at $12/month |
| Drip | Best for e-commerce businesses | Start at $39/month for 2500 contacts |
Why is an email marketing service essential?
In today’s digital age, being connected to your audience is critical for every organization. Email marketing services make this relationship easier and more efficient. They provide powerful features and key functionality, making them essential for today’s businesses. These platforms offer:
- Sign-up forms: You may easily incorporate forms on your website to increase your email list.
- High email delivery rates: Ensure that your emails get to the inbox without the effort of manually controlling deliverability.
- Customizable templates: You will get access to pre-designed templates and editors to help you develop professional campaigns that are appropriate for your brand.
- Advanced Automation: Automate email campaigns depending on user activity, interaction, or eCommerce data to save time and increase efficiency.
- Analytics and A/B tests: Get insights into your customers’ activity and improve your advertisements with data-driven decisions.
8 Best Email Marketing Platforms
Here are the best 8 email marketing platforms for blogs, businesses, and organizations:
1: Mailchimp
Mailchimp is one of the most well-known names in email marketing, with a broad set of features that can fit organizations of all sizes. It is especially popular among big companies because of its scalability, which allows for complex email campaigns with detailed data.
Mailchimp uses AI-powered solutions to help advertisers improve their campaigns for more engagement.
Pros
- Free plan
- Pre-built template library
- User-friendly interface
- Advanced AI-powered analytics
- Options for strong integration
Cons
- Limited automation on free plan
- Slow customer support
- pricing
Key features:
- Inbox Preview: This tool lets you preview how your emails will appear on various devices and email applications, ensuring that your messages are visually interesting and helpful for all recipients.
- Advanced Email Analytics: Mailchimp’s analytics capabilities generate extensive data on open rates, click-through rates, and other important information. This information helps you understand what works and what doesn’t, allowing you to improve your campaigns.
Mailchimp Pricing:
| Free Plan | Essentials | Standard | Premium | |
| Price | $0/month | $13/month | $20/month | $350/month |
| Contacts | 500 | 500 | 500 | 10,000 |
| Users | 1 | 3 | 5 | Unlimited |
| Emails/month | 1000 | 5000 | 6000 | 150,000 |
2: Constant Contact
Constant Contact is a flexible email marketing platform that provides a variety of tools for managing email campaigns, events, and social media. Its user-friendly UI and broad integrations make it a better choice for companies of all sizes.
Constant Contact can handle both basic email campaigns and advanced multi-channel marketing initiatives.
Pros
- Easy to use
- Intuitive and elegant UI
- 5,000+ integrations
- wide range of third-party integrations
- High deliverability rate
Cons
- Limited template flexibility
- Lacks spam test
- Expensive for the features offered
Key features:
- Automation builder: Constant Contact’s automation builder supports over 5,000 integrations, allowing you to design tailored email sequences triggered by certain actions or events. The platform’s wide connectors make it simple to link your email marketing to other tools in the tech stack.
- Email and Online Store Reporting: Constant Contact offers thorough information on your email campaigns, including open rates, click-through rates, and conversion tracking. The technology also provides online retailers with data about product sales and customer behavior.
- Event Management Tools: Use the built-in invites, registrations, and reminders to manage and promote your events.
Constant Contact Pricing:
| Lite | Standard | Premium | |
| Pricebased on number of contacts. | $12/month | $35/month | $80/month |
| Storage | 1GB | 10GB | 25GB |
| Users | 1 | 3 | Unlimited |
| Emails/month | 10x Number . of contacts | 12x No. of contacts | 24x No. of contacts |
3: ActiveCampaign
ActiveCampaign is known for its excellent automation features, making it a popular choice among companies that seek to streamline their email marketing operations. The platform is intended to let you create complicated automated workflows that increase engagement, conversions, and client loyalty.
ActiveCampaign, with over 900 connectors, integrates smoothly into your existing technology stack, allowing for a more coherent strategy for advertising.
Pros
- 900+ integrations
- Pre-made email sequences
- High Deliverability Rates
- Excellent email automation creator.
- CRM, e-commerce, and analytics tools
Cons
- Limited design templates
- Lacks spam test
- Long learning curve
Key features:
- Pre-built automation systems: ActiveCampaign offers a number of pre-built automation systems that may be tailored to your specific business requirements. These processes address typical scenarios like welcome sequences, abandoned cart reminders, and post-purchase follow-ups, saving you time and effort.
- Customizable Automation Journey Builder: This tool enables you to build comprehensive client journeys using conditional logic to make sure your list members get the right message at the right time, depending on their behavior and preferences.
ActiveCampaign pricing:
| Starter | Plus | Pro | Enterprise | |
| Pricebased on number of contacts. | $15/month | $49/month | $79/month | $145/month |
| Landing page | Yes | Yes | Yes | |
| Users | 1 | 1 | 3 | 5 |
| Emails/month | 10x Number . of contacts | 10x Number | 12x No. of contacts | 15x No. of contacts |
To read the Complete Activecampaign review, CLICK HERE
4: ConvertKit
ConvertKit is a platform built exclusively for creators, including bloggers, podcasters, and digital product vendors. The platform provides tools to help you create and monetize your audience, such as email marketing and landing sites.
ConvertKit’s focus on creators means that its features are designed to help you increase your following and convert subscribers into paying clients.
Pros
- Simple interface
- User-friendly for creators
- Product sales and transactional history
- A free plan is Available.
Cons
- Limited email customization choices.
- Lacks spam test
- Pricing tiers
Key features:
- Landing Page Builder: With ConvertKit’s landing page builder, you can design stunning, highly profitable landing pages without the need for a separate website. These sites are ideal for building your email list, advertising webinars, and selling digital items.
- Automated Email Journey Builder: This tool allows you to develop automatic email sequences that take your subscribers on a unique journey, from their first engagement with your business to becoming a committed client.
ConvertKit pricing:
| Newsletter | Creator | Pro | |
| Pricebased on number of contacts. | $0/month | $25/month | $50/month |
| Subscribers | Up to 10,000 | Up to 1000 | Up to 1000 |
| Visual automations | 1 basic | Unlimited | Unlimited |
| Users | 1 | 2 | Unlimited |
| Emails sequences | 1 | Unlimited | Unlimited |
5: Brevo
Brevo is a comprehensive marketing platform that includes a variety of tools for email marketing, SMS promotions, chat, and more. Its multichannel strategy makes it a good alternative for companies that want to engage their audience on many platforms.
Brevo’s advanced automation and segmentation tools enable you to develop targeted campaigns that engage with your audience.
Pros
- Simple and easy to use
- Affordable pricing
- Advanced multichannel marketing
- free plan is available.
Cons
- Limited email send limit on free plan
- Limited landing pages
- Basic email analytics
Key features:
- Email Template Builder with Brand Library: This email template generator and brand library make it simple to generate visually appealing emails, even for non-designers. The builder includes a brand library where you can save your company’s logos, colors, fonts, and other design components. This guarantees that your emails constantly represent your brand’s identity, saving time and keeping a professional appearance throughout all of your contacts.
- Multichannel Marketing Tools: Along with email marketing, Brevo provides tools for SMS campaigns, chat, and other features that allow you to engage your audience through different platforms. This multichannel approach enables you to develop a unified marketing plan that increases engagement and conversions.
Brevo pricing:
| Starting | Standard | Premium | |
| Pricebased on number of contacts. | $9/month | $18/month | Custom price |
| Landing page | Yes | Yes | |
| Users | 1 | Multiple user access | Multiple user access |
| +5000 Emails/month | Yes | Yes | Yes |
| Advanced integration | Yes |
6: MailerLite
MailerLite is a popular choice among small businesses and independent business owners because of its affordable price, ease of use, and extensive feature set. The software is intended to enable users effortlessly generate attractive emails without requiring advanced technological knowledge.
Its simple layout and affordable price make it suitable for organizations of all sizes.
Pros
- Effective and engaging email templates
- Integrated Media Blocks
- library of free stock photos
- Comparably cheaper with advanced features.
Cons
- Limited automation templates.
- No inbox preview.
Key features:
- Pre-made Content Blocks: MailerLite offers pre-made content blocks that may be simply included to emails. These blocks contain picture galleries, buttons, and social media symbols, so you can quickly build visually engaging emails.
- Interactive Elements: MailerLite allows you to Integrate videos and countdown clocks into your emails to boost engagement and activity from subscribers.
MailerLite pricing:
| Free | Growig businesses | Advanced | Enterprise | |
| Price | $0/month | $9/month | $18/month | Talk to them |
| Subscribers | Up to 1000 | Up to 500 | Up to 500 | Over 100,000 |
| Users | 1 | 3 | Unlimited | Unlimited |
| Emails/month | 12,000 | Unlimited | Unlimited | Unlimited |
7: AWeber
AWeber is a trusted and easy-to-use email marketing platform that has been available for more than two decades. It provides an excellent suite of features for small organizations, such as a simple drag-and-drop email builder, automation tools, and comprehensive data analysis.
AWeber’s goal of simplicity and efficacy has made it a popular choice for firms seeking a clear email marketing strategy.
Pros
- Drag-and-Drop Email Builder
- Landing page and form builder
- High delivery rates
- Pre-built email templates in various colors
Cons
- More expensive for advanced features.
- Lacks spam test
- Limited features on free plan
key features:
- Drag-and-Drop Email Builder: AWeber’s email builder is intended to be intuitive and simple to use, allowing you to generate unique emails without any coding skills. The drag-and-drop interface allows you to easily add and organize content blocks, photos, and widgets.
- Detailed Email Analytics: AWeber offers sophisticated email analytics, including information such as open rates, click-through rates, and sales conversions. These insights allow you to better understand how your campaigns are doing and identify areas for improvement.
- Product Selling and Payment Processing: AWeber’s platform enables you to sell your products and accept payments via email. You can quickly create a digital storefront, link items to your emails, and handle payments all on the same platform.
AWeber pricing:
| Free | Lite | Plus | Unlimited | |
| Price | $0/month | $12.5/month | $20/month | 899/month |
| Email list | 1 | 1 | Unlimited | Unlimited |
| Subscriber limit | 500 | Unlimited | Unlimited | Unlimited |
| Users | 1 | 3 | Unlimited | Unlimited |
| Landing pages | 1 | 3 | Unlimited | Unlimited |
| Emails/month | 3000 | 10x sub. vol. max | 12x sub. vol. max | 15x sub. vol. max |
To read the complete AWeber review, CLICK HERE
8: Drip
Drip is a robust email marketing software established specifically for e-commerce firms. It has powerful segmentation, automation, and personalization tools that enable you to develop highly targeted campaigns.
Drip’s e-commerce specialization makes it an excellent alternative for online companies trying to increase revenue and client retention through email marketing.
Pros
- 50+ integrations
- Simple and easy to use
- Modern Automation Builder
Cons
- Lacks spam test
- No design testing
Key features:
- Automated Email Workflow Builder: With Drip’s workflow builder, you can build highly tailored email sequences according to client behavior, such as abandoned cart reminders, post-purchase follow-ups, and item suggestions.
- Detailed Analytics: Drip offers extensive analytics that provide information about your campaigns’ performance, such as revenue development, client lifetime value, and purchase behavior.
- Advanced automation builder: With Drip’s automation builder, you can develop complex systems that respond to your clients’ specific behaviors and preferences. This includes emails with triggers, dynamic content, and focused product suggestions.
Drip pricing:
| Plan | |
| Pricebased on number of your email list | Start at $39/month |
| Contacts | 2500 |
| Onsite campaigns | Yes |
| Emails/month | Unlimited |
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